“Apple cider vinegar is one of those things that has been touted as a cure-all for everything, but the biggest health benefit that I see is that it’s a probiotic.”Īccording to the Canadian Digestive Health Foundation, because apple cider vinegar is only loosely strained rather than extensively filtered, many of the other nutrients present in apples are also present in apple cider vinegar, including probiotic bacteria. “We’re able to deduce that fermented products like apple cider vinegar are beneficial for gut health because of past studies on probiotics,” Avena says. Nicole Avena, PhD, (New York, NY), a research neuroscientist who studies food addiction and early-life nutrition, says that apple cider vinegar’s main role is in supporting gut health. 1 But are the purported benefits of apple cider vinegar (ACV) scientifically proven? And if so, which ACV products are expected to see the most growth? Here are some of the emerging scientific findings and product sales trends in the ACV space.Īpple cider vinegar is made from fermented apples, making it rich in probiotics. Online influencers are touting it as a home remedy for everything from warts to weight loss, and market research firms like Mordor Intelligence expect the global apple cider vinegar market to grow at a 5.4% CAGR through to 2024. Apple cider vinegar is rapidly gaining popularity in consumer health media.
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